The LA Clippers’ Recent Logo Gets a Playful Nudge from Minor League Baseball Team
Apr
The Clippers recently underwent a rebranding effort, and one Triple-A affiliate baseball club couldn’t resist poking fun at the NBA team from Los Angeles for what they see as ‘borrowing’ their logos for their new look.
“Imitation is the sincerest form of flattery,” quipped the Columbus Clippers, the Triple-A affiliate of the Cleveland Guardians.
Not only do the Clippers basketball and baseball teams share a name, but their logos now also both feature a prominent “C” wrapped around a sailing vessel.
But where does homage end and potential intellectual property infringement begin? The Columbus Clippers are eager to know.
In terms of brand establishment, the Columbus Clippers were founded in 1977. Interestingly, in 1978, the NBA’s Buffalo Braves underwent a complete rebranding, becoming the San Diego Clippers.
Some may argue that Columbus beat the LA Clippers to the punch. Regardless, it was a light-hearted jab at the new Clippers’ aesthetic, which was praised by OutKick’s Anthony Farris as one of the best-looking uniforms in the league.
L.A.’s fresh logo, uniforms, and other updated elements are slated to debut next season. The Clippers will unveil their new look at their new home venue, the Intuit Dome in Inglewood, California, during the 2024-25 season.
Additionally, local basketball enthusiasts were surprised to learn that the Clippers were named after a boat before discovering the origins of the Lakers’ name.
