At the flagship store at 30 Avenue Montaigne, Paris, inside La Galerie exhibition room, Dior has unveiled a new story about the golden milestones in the history of the fashion house, about the collaborations that have made history with talented female artists. Women have always played a significant role in the creative dynasty of Dior. […]
Success for influencer-backed brands was once almost guaranteed. Now, TikTok has changed the game, and consumers are becoming increasingly discerning. It presents opportunities for new brand and influencer partnerships — if executed correctly. Summary: More than just a name Potential stakes Gille Peeters, the founder of Belgian jewelry brand Fragille, isn’t keen on social media […]
When social media platforms face limitations on using algorithms in the future, how will fashion and beauty brands deploy their marketing strategies? Under pressure from regulatory bodies, social media platforms are offering users more choices about the content they see on their feeds – with both advantages and disadvantages for fashion and beauty brands. Summary […]
As the desire for Quiet Luxury reaches its peak, it’s bringing forth many emerging trends to replace old ones – and one of them is the ‘Mob Wife’ makeup style. This aesthetic has successfully garnered 189 million views and shows signs of continued growth on the TikTok platform. Content Summary Mysterious Black-toned Eyes Emphasizing the […]
From the 16th century to the present day, the Mob Wife has always been viewed as an icon of strong femininity. Recently, the playground of trends – TikTok – has embraced this aesthetic. Although trends on this platform come and go quickly, they have brought a fresh and captivating appeal to infiltrate this somewhat classical […]
Not everyone may want to partake in the Halloween ‘festivities,’ but on TikTok, searches for vampire-themed nail designs have started to become a trend. According to experts at UK Saunas, a data analytics app, the term “vampire nail set” is currently the most inspiring source for nail art, with over 12 million views and expected […]
Lip contouring has long been familiar to beauty enthusiasts. But the ‘overlip’ trend has only recently emerged thanks to the explosion of the technology era. K-Beauty – originating from South Korea – is currently the favorite beauty playground of Gen Z. They create and lead trends with ‘jaw-dropping’ trends like Glass Skin. This time around, […]
There are increasingly diverse channels of digital marketing, with various forms and activities; among them, the field of entertainment marketing is emerging with many successful business opportunities if you know how to grasp the appropriate data. Summary of content The significant impact of entertainment marketing What are brands doing to enhance their entertainment marketing strategies? […]
Language serves as a crucial tool for communication with those around us. Over time, its meanings have evolved gradually in various contexts, influencing many different fields. One such example is the term “influencer.” Since the mid-1600s, this phrase has often been used to denote individuals capable of shaping the beliefs of others. By the late […]
Instagram is experimenting with removing likes, and the use of #ads hashtags is declining—what’s next for the “influencer” group? Has the “age” of those with influence peaked yet? While once more suitable than traditional celebrities, influencers are now ubiquitous, with the term even making its way into the dictionary last year. Beauty YouTuber James Charles […]
