Shaping Beauty Trends in 2024: ‘Mob Wife’ Aesthetic Reigns Supreme on TikTok

As the desire for Quiet Luxury reaches its peak, it’s bringing forth many emerging trends to replace old ones – and one of them is the ‘Mob Wife’ makeup style. This aesthetic has successfully garnered 189 million views and shows signs of continued growth on the TikTok platform.

Content Summary Mysterious Black-toned Eyes
Emphasizing the Total Beauty of a Mob Wife’s Face Seductive Blood-Red Lips Nail Art

The term ‘Mob Wife’ has been around for a while, referring to wives or women associated with criminal underworld gangs like the Mafia or other criminal organizations. In the beauty world, Mob Wife is used to describe a makeup style exuding sophistication with a matte complexion and intricately contoured features, reminiscent of the leading ladies in the underworld.

To embrace the ‘Mob Wife’ aesthetic, one must abandon perfection and snobbishness. If you fear losing your image, then ‘Mob Wife’ might not be your choice. A girl pursuing this makeup style would don a seductive, sparkly-strapped dress rather than a beige cashmere sweater.

Makeup expert and skincare specialist Nicola Moulton at Beauty Pie explains: “The Mob Wife aesthetic celebrates bold sensuality. It honors rebellion. It’s a bold statement and it doesn’t welcome shy or timid girls.”

Makeup artist Neil Young, who has worked with Bella Hadid and Nicola Coughlan, has proven these words and further shares that “this makeup style exudes confidence and power. If your appearance surprises others, then you have succeeded.”

Mysterious Black-toned Eyes
Use silver-toned eyeshadow, smoky hues, and then black kohl eyeliner to accentuate the eyes. Neil says, “Of course, to make the eyes more alluring, don’t forget to apply mascara or false lashes.” But if you find using only black color boring, try combining Natasha Denona’s Xenon palette with Victoria Beckham Beauty’s Satin Kayal black eyeliner.

Emphasizing the Total Beauty of a Mob Wife’s Face In contrast to the blush trend aimed at adding cuteness and delicacy to the face, Mob Wife wants to emphasize sharper cheekbones. Neil says, “Mob Wife Makeup is a bolder version of the 80s makeup style. So, ditch the cute blush and sculpt your face with contour powder and gold-toned highlighter.”

A bright and radiant complexion is not the favorite finish for Mob Wife enthusiasts. According to Nicola, “A matte makeup finish that feels dry is what Mob Wife devotees need. Therefore, a translucent and mattifying powder like Beauty Pie’s One-Powder Wonder would be the appropriate choice for this makeup style.”

Seductive Blood-Red Lips For the lips of a girl in this style, Neil emphasizes their vampiric beauty with “a dark red tone with a layer of golden gloss on top.” Another important feature to note is that they are lined with brown lip liner.

Nail Art For ‘Mob Wife’ devotees, a suitable nail style could be long square French-tipped nails, painted in pristine white or dark red like the nail set Elvira Hancock wore in Scarface.

‘Mob Wife’ Makeup Is Kicking Quiet Luxury To The Curb Elvira Hancock character in the 1983 American crime television film Scarface 12 Best “Mob Wife” Aesthetic Inspired Manicures For Your Claws